Keep It Simple
Oct29

Keep It Simple

In this generation it seems that the amount of information overload has reached the highest it has ever been. With the ongoing advancement of technology, and continuing availability of different mediums, information is constantly being thrown at people. The question is, how do we communicate what we are trying to say in a way that people will remember? To be a good communicator, it is important to understand the purpose of...

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Leveraging the press to bring exposure to your church
Oct10

Leveraging the press to bring exposure to your church

When done effectively, leveraging the local news media can be a powerful tool in bringing exposure to your church’s activity. This should be done SPARINGLY and saved for the most important opportunities. But, when you do decide to implore your community’s TV, radio and newspaper outlets, make sure you do it right: 1. Make it compelling When you write your press release, explain why this is  a compelling story. The  news...

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